“Money talks, wealth whispers”—a phrase that captures the essence of old money. This group travels in luxury cars, yachts, and private jets, going between estates and golf courses. They dress with understated elegance. Old money, however, is not confined to the wealthy. Anyone can embody this style with careful dressing and a poised demeanor.
What is Old Money
Old Money, as a social and economic term, has a long history. Old Money refers to the wealthy class built through family inheritance and long-term accumulation, such as the Rockefellers, Vanderbilts, Kennedys, and Rothschilds. As a style, it has gained more attention since 2020, peaking in 2022. From Gwyneth Paltrow’s courtroom looks to her role in Inheritance, the style has sparked widespread discussion on social media and entered the global mainstream. It doesn’t rely on bold logos for attention but instead subtly reveals its wealth with restraint.
The charm of “Old Money” lies not just in what it wears, but in its relaxed attitude and refined lifestyle. Rooted in long-term wealth, education, and taste, it embodies a timeless style that lasts. This aesthetic has gradually become a popular choice for many. In today’s fashion, Old Money is defined by classic tailoring, rich textures, and a blend of collegiate charm with nostalgic details. Representative brands include Loro Piana, Zegna, Ralph Lauren, Bottega Veneta, Colombo, and more. Additionally, many brands that emphasize texture can also create an Old Money look.
How to Wear the Old Money Style
Bottom Logic
The key is to avoid flaunting wealth. Skip the obvious logos. Focus on tailoring, fabrics, and details. Choose natural materials like cotton, linen, and silk. Stick to neutral colors: black, white, gray, and beige. Add stripes now and then. High-waisted jeans, waist-cinching dresses, and waist-defining skirts all flatter the body. They enhance your shape with ease. They enhance your shape with subtle elegance. They create shape and add elegance. They add a touch of subtle elegance. For shoes, go for classic strappy sandals, pointed heels, or flat Mary Janes. With careful choices and attention to detail, anyone can achieve the “Old Money” style. It’s all about the right pieces and the little things that matter.
Style Variations
The Old Money aesthetic has different styles. There’s Parisian Chic. There’s the laid-back vibe of South of France resorts (Riviera style). And there’s the easygoing French-British mix.
Accessories
Antique-inspired pieces are essential to this look. Bold vintage earrings. Wide bracelets, like the Tiffany Bone Cuff. Metal waist chains. All these add depth to a simple outfit.
Color Accents
To elevate a black-and-white outfit, add blue for an ocean vibe. Or go for jewel-toned accessories. They create a layered, more refined look.
Old Money Brand Recommendations
Clothing
Loro Piana: Known for its impeccable craftsmanship and luxurious natural fabrics, Loro Piana epitomizes understated elegance and timeless sophistication.
Zegna: A brand that blends classic tailoring with modern sophistication, Zegna is synonymous with refined Italian luxury and expert craftsmanship.
Ralph Lauren: Ralph Lauren’s collections effortlessly capture an all-American preppy aesthetic with a focus on quality materials and timeless designs.
Bottega Veneta: Renowned for its discreet luxury, Bottega Veneta’s handwoven leather goods and minimalist designs reflect a quiet, sophisticated wealth.
Colombo: Specializing in high-end cashmere, Colombo offers a refined, understated collection that speaks to a refined and classic taste.
Accessories
Lola Rose: Known for its elegant, nature-inspired jewelry, Lola Rose adds a touch of understated luxury with pieces that balance charm and sophistication.
Cartier Love Bracelet: A symbol of timeless love and exclusivity, the Cartier Love Bracelet has become an iconic piece for those who appreciate subtle, refined luxury.
Manolo Blahnik: A brand synonymous with elegant footwear, Manolo Blahnik offers shoes that combine classic design with exquisite craftsmanship, perfect for the Old Money aesthetic.
Patek Philippe: Renowned for its exceptional watchmaking, Patek Philippe is a hallmark of heritage and craftsmanship, favored by those who appreciate quiet luxury.
Old Money style is not out of reach.It’s fascinating because it shows a refined, noble attitude toward life. Its core value is low-key, introverted luxury. In a world of fast fashion and trends, many think the “Old Money style” is only for the ultra-wealthy or famous. But it’s not out of reach. The essence is in quality, details, and timelessness. You don’t need expensive items. It’s about cultivating a noble temperament through life’s subtleties.