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I get asked this question literally every day. A client sends me a TikTok link and asks: “This girl has 4% engagement. Is that bad? Should we pass?” Three years ago, 4% might have been “meh.” But in 2026? The platform has matured. The algorithm is harder to crack. If you are still expecting 2020-level…

I had a meeting with a client yesterday who asked me, “Why is this influencers engagement rate 300%?” I had to explain that their intern was using the wrong math. If you want to know if an influencer is worth your money, you need to stop calculating like it’s 2015. What is the TikTok Engagement…

Why Your TikTok Math is Probably Wrong (Followers vs. Views) By: Alex, Marketing Agency Director I had a meeting with a client yesterday who asked me, “Why is this influencers engagement rate 300%?” I had to explain that their intern was using the wrong math. If you come from the Instagram world like me, you…